Service 04 — Retention
Lifecycle & CRM.
Email, SMS, and automation flows that turn one-time buyers into repeat, high-lifetime-value customers. We build the flywheel that paid media can't.
The opportunity
Acquisition gets the attention, but retention builds the business. We design lifecycle systems that maximize the value of every customer you already have — turning a single purchase into a relationship and a relationship into a flywheel.
How we do it
The approach.
We map the customer journey from first purchase to repeat, referral, and reactivation, then build the automation flows and segmentation that move people through it. Every flow has a goal, a trigger, and a metric — and we optimize them against revenue, not open rate.
Lifecycle Journey Map
A visual map of every touchpoint from welcome to win-back, with the flows and segments that move customers forward at each stage.
Automation & Flow Build
Email and SMS flows — welcome, post-purchase, replenishment, win-back, and more — built, tested, and launched in your platform.
Segmentation & LTV Growth
Data-driven segments and campaigns that lift repeat rate, average order value, and lifetime value across your customer base.
What it delivers
Outcomes you can measure.
Average LTV lift within 9 months
Repeat purchase rate after flow launch
Automated flows per program, on average
Revenue number every flow is measured by
Common questions
Before you ask.
Which platforms do you work with?
Klaviyo, HubSpot, Customer.io, Attentive, Postscript, and most major ESPs and SMS platforms. We're platform-agnostic — we recommend the one that fits your stack and scale.
We don't have a CRM yet — can you help us set one up?
Absolutely. We'll help you choose, configure, and populate the right platform, then build the flows and segments on top of it. Strategy and setup in one engagement.
Do you handle the copywriting and design?
Yes. Every flow ships with on-brand copy and design. We can also build templates your team can reuse for one-off campaigns.
Ready to pull the lever?
Book a 30-minute strategy call. We'll pressure-test your funnel and show you the three highest-leverage moves — no pitch, no obligation.